In a bid to increase the popularity of its PlayStation 3 game console, the premium version of Sony Computer Entertainment Inc.’s latest gaming machine will reportedly cost $100 less soon. Unfortunately, it is not exactly clear whether the price drop comes from Sony itself, or just a promo campaign by a store chain.
A Circuit City retail chain advertisement at Kotaku web-site displays black PlayStation 3 game console listed for $499.99, one hundred of dollars less than the official price of $599. However, the ad also says that the price will be effective starting from the 15th of July and ending on the 21st of July. Therefore, it is unclear whether the drop is a result of price policy reconsideration by Sony, or just Circuit City’s and/or Sony’s attempt to attract additional PlayStation fans into stores during seasonally weak summer season.
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